About Syfe
Syfe is APAC's largest and fastest-growing digital wealth platform, trusted with over US$10 billion in assets. We are fundamentally changing how hundreds of thousands of people across Asia-Pacific build wealth through a holistic approach to managing money rather than just pushing investment products. Backed by world-class investors and recognised as a leader in WealthTech, we are a team of passionate builders creating the future of wealth management.
The Right Profile
As the Paid Search & ASO expert, you will own the engine that connects our users to their financial goals. You are a growth-minded builder who lives at the intersection of data and creativity, balancing aggressive user acquisition with a clinical eye on unit economics (CAC:LTV). You don’t just "run ads" - you architect full-funnel journeys. Whether it’s decoding a sudden algorithm shift or fine-tuning a deferred deep link, you are the technical anchor for our growth, ensuring every click leads to a meaningful conversion.
Responsibilities
- Own the Acquisition Engine: Lead the end-to-end strategy and optimisation of Google Ads (App & Web) and Apple Search Ads (ASA) to drive scalable growth.
- Spearhead ASO Strategy: Drive organic visibility by leading keyword research and translating those insights into metadata, creative assets, and broader campaign strategies.
- Drive Conversion Excellence: Partner with Creative teams to iterate on app store assets (icons, screenshots, videos) and ad copy, ensuring we maximise both CTR and CVR.
- Experiment & Iterate: Design and execute rigorous A/B testing frameworks for app store listings to identify and scale high-performing variables.
- Cross-Functional Partnership: Work closely with Product, Creative, and Analytics to ensure our search efforts align with broader business KPIs, driving high-quality user growth at optimal ROAS.
Minimum Qualifications
- 4–7 years of proven experience managing Search Ads in a high-growth consumer tech environment.
- Deep technical understanding of app store algorithms and a track record of driving organic growth.
- Strong experience with Mobile Measurement Partners (e.g., AppsFlyer), including the technical implementation of deep links and attribution modelling.
- Expert-level proficiency with ASO and analytics platforms (e.g., GA4, AppTweak, Sensor Tower, or App Annie).
- Comfortable owning the strategy while remaining hands-on with execution in a fast-moving environment.
- Specific experience navigating and scaling ASO and Paid Search across diverse APAC markets.
- (Preferred) Previous experience driving growth for wealth management, digital brokerage, or online trading platforms.
- (Preferred) A proven ability to optimise campaigns specifically for high-intent events that drive higher ROAS at an optimal CAC
What you can expect with us
- Competitive pay and annual reviews.
- Employee ownership opportunities through our Employee Stock Option Program (ESOP).
- Comprehensive health and wellbeing support, including Employee Assistance Program (EAP) access.
- Supportive leave policies, including parental leave.
- Learning budgets and internal mobility opportunities.
- A collaborative and high-performing environment where work meets purpose and fun.
- Expect modern offices with a stocked pantry and engaging team-building activities!
Come As You Are
We believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. So we embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities for all.
Due to the volume of applications, we regret that only shortlisted candidates will be notified.